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  Powergen customer journey documents  
Powergen’s new welcome packs are laser-printed, so they’re fully personalised. But they’re also full-colour, matching the look and feel of the preprinted leaflets they replace. They’re the first of their kind in the utility market in the UK, and Powergen are extremely pleased with them.

The new packs replace more than 40 pre-printed booklets, removing stock problems. They’re also much cheaper to post, and far more flexible, including targeted messages and campaign images. We designed all the packs and rewrote the text into the correct tone of voice, as well as supporting Powergen throughout – from initial research to implementation.