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  Writing in plain English and tone of voice
Words seduce. Words entice. They tease, tempt and charm. And yet so many communications we read are befuddled by complexity, corporate-speak, legalese and techno-babble.

They don’t need to be.

We delight in making words work. We make them enthralling, absorbing, captivating, compelling – and beautifully clear. We work on everything from marketing copy to terms and conditions.

We also work with tone of voice, helping brands to develop and implement usable, common-sense guidelines. Or we can apply an existing tone of voice to your communications.

Essentially, we know way too much about apostrophes.
We know about writing
We know how to balance clarity with gripping copy
We’ve written in plain English and tone of voice for every channel. We always create text that is compelling, while still being understandable.
We create guidelines and tools that are usable
As professional writers ourselves, we know how to create usable guidelines or tools that staff find genuinely useful.
We can help your in-house teams
We train teams of writers in tone of voice, plain English and other language skills. We adapt our workshops to match each individual team.